Creating Space: Krescant Marie
We are thrilled to introduce Krescant Sims, the inspirational woman behind Krescant Marie.
What is your brand?
Krescant Marie, size inclusive athleisure
Define your brand in three words.
Inclusive. Comfortable. Functional.
What about building your brand gives you energy?
Seeing the positive affect it has had on the confidence of our supporters, who don't often see themselves represented in the health and wellness space. So many women come up to me and express their happiness for the variety of size options available with our brand. Nothing brings me more joy.
Why did you start your brand?
I saw a need for a more size inclusive, fashion forward athleisure based brand. There is no shortage of athleisure brands in the fitness market, but not enough were catering to women of ALL shapes and sizes. We needed more brands that go past a size large, and we wanted to show that fitness, health, and wellness looks different on everyone. That has been our mission since the beginning.
Where do you see your brand in 5 years?
In 5 years I see us having our own office space/warehouse with a great team to help us continue to fulfill our customers needs. I also see lots of brand partnerships with other companies that mirror our company goals. Krescant Marie will be in other retail stores, selling our items internationally, and who knows, maybe one day our own store! The opportunities are endless for us.