We are thrilled to introduce Cindy Higgerson, the inspirational woman behind Larder & Cupboard.


What is your brand?

Larder & Cupboard. I make handcrafted artisan jams, jellies, marmalades, and preserves using traditional methods inspired by my mother and grandmothers.

Define your brand in three phrases. 

Small batch. Premium ingredients. Locally sourced.

What about building your brand gives you energy?

I feel so much joy when customers get excited about our jams. I love to chat with people about serving ideas, what they are going to use our products for, and helping select the perfect gift. I get really excited when customers return and share their stories with me or bring visiting family and friends to meet the jam maker. It's the best feeling. I also get a lot of energy from the creative process. I love discovering local products I can incorporate into my artisan preserves and working with local farmers to create jams with their produce. 

Why did you start your brand?

What started as a life-long passion for growing, foraging, sourcing, and cooking local turned into a second career after leaving the medical field after a successful 28 years. I feel blessed to be able to do something I've been passionate about my entire life and share the joy of handcrafted delicious artisan preserves.

Where do you see your brand in 5 years?

We would love to be able to eventually expand to offer e-commerce in addition to our markets and boutique/gourmet store presence.

Learn more at larderandcupboard.square.site and follow on Instagram @larder_cupboard

April 27, 2022 — Christina Weaver