Creating Space: hello wink
We are thrilled to introduce Francesca Eales, the inspirational woman behind hello wink.
What is your brand?
hello wink - eco tinted lip balm
Define your brand in three words.
Meaningful. Inspiring. Innovative.
What about building your brand gives you energy?
I love creating and making something that I can hold, touch and see. Making lip balms for hello wink brings me so much more than happiness and energy. They fulfill my purpose of what I want to bring to the world and how I can help the planet for our future.
Why did you start your brand?
I have been making lip balms and makeup at home for over ten years as a hobby. When I decided to launch hello wink I really wanted to focus on branding and our message. Once I committed to paperboard containers, I knew that my purpose was to create sustainable lip products that inspires people to make small changes in a positive way, for themselves, and for the environment.
Where do you see your brand in 5 years?
In five years, I see hello wink continuing to grow and expanding production. For me, this means securing a location to experiment in the lab and produce more eco-friendly cosmetic products. Someday I see us as a flagship brand inspiring other companies to swap out plastic for biodegradable resources and helping others live more sustainably.